Privacy Policy

1. Information We Collect

We collect personal data such as your name, contact information, health history, and accommodation preferences that are necessary to provide tailored luxury senior living services. This information is used exclusively to optimize your resort experience and improve our programs. We only collect data that is essential for effective hospitality service delivery, personalized accommodations, and building professional relationships with our residents and their families.

2. How We Use Your Data

Your data is used to personalize your resort experience and facilitate communication regarding our programs, accommodation services, amenities, and follow-up activities. We use this information to better understand which hospitality approaches are most relevant to your specific preferences and lifestyle goals. Your data is never shared with third parties for marketing purposes without your explicit consent, unless required by law or court order.

3. Data Security

Protecting your data is particularly important to us. We implement advanced security measures to protect your personal information. All data is stored in secure databases with encryption, and access is restricted to authorized staff responsible for hospitality services and resident support. Our systems are regularly updated to ensure the highest security standards. We maintain strict confidentiality protocols to protect the sensitive nature of personal information shared during your resort residency.

4. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and help us better understand your interaction with our content. These small text files allow us to provide more relevant resort information tailored to specific accommodation preferences. You have the option to disable cookies in your browser settings at any time, although this may limit some features of our website, particularly in resident portal areas and booking processes.

5. Your Rights

As a resident in our resort community, you have the right to access, correct, or delete your personal data stored with us. We fully respect your control over your information and support your privacy decisions. Under Swiss privacy laws, you have rights to:

• Access your personal data
• Correction of inaccurate information
• Request deletion of your data
• Restrict processing of your data
• Data portability
• Object to processing
• Not be subject to automated decision-making

To exercise any of these rights, please contact us at privacy@seniorresortup.com.

6. Swiss Privacy Law Compliance

As a Swiss organization serving residents from various regions, we strictly adhere to the Swiss Federal Act on Data Protection (FADP) and applicable cantonal privacy legislation. We commit to transparency regarding the collection and use of your data and ensure all your associated rights. Our privacy measures are regularly reviewed to ensure compliance with current legal requirements. We maintain appropriate records of our data processing activities and conduct regular impact assessments, particularly regarding sensitive information shared during resort residency and hospitality services.

7. GDPR Compliance

For individuals located in the European Union (EU) or European Economic Area (EEA), we are committed to complying with the General Data Protection Regulation (GDPR). Under GDPR, you have enhanced rights regarding your personal data:

• Right to Information: You have the right to be informed about how we process your personal data
• Right of Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data in certain circumstances
• Right to Restrict Processing: You can request that we limit how we use your data
• Right to Data Portability: You can request your data in a structured, machine-readable format
• Right to Object: You can object to certain types of processing
• Rights related to Automated Decision Making: You have rights regarding automated processing and profiling

We process your data lawfully based on at least one of the following legal bases:

• Consent - where you have explicitly agreed to our processing
• Contract - where processing is necessary for our service delivery
• Legal obligation - where we must process data to comply with the law
• Legitimate interests - where we have a legitimate business need that doesn't override your privacy rights

If you wish to exercise any of your GDPR rights, please contact our Data Protection Officer at privacy@seniorresortup.com. We will respond to your request within one month. You also have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe we have not handled your data appropriately.

8. International Data Transfers

As a Swiss-based organization, some of your personal data may be transferred to and processed in Switzerland. For EU/EEA residents, we ensure that any international transfers of personal data are protected by appropriate safeguards in accordance with GDPR requirements. Switzerland has been recognized by the European Commission as providing adequate protection for personal data, ensuring your information receives similar protection as it would under EU law.

9. Changes to This Policy

We reserve the right to update or change this privacy policy at any time. All changes will be posted on this page with an updated date. For significant changes, we will notify you directly through our program communication channels. We recommend checking this page regularly to stay informed about our current privacy practices. All significant changes will be clearly displayed, and we will obtain new consent where legally required.

10. Contact

If you have questions about our privacy policy or your personal data, please do not hesitate to contact us. Our privacy officer is available at privacy@seniorresortup.com or by phone at +41 33 456 7890.

11. Legal Basis for Processing

We process your personal data on the following legal bases:

• Performance of our contract to provide luxury senior living services and programs
• Your explicit consent, which you can withdraw at any time
• Legal obligations we must fulfill
• Legitimate interests in providing and improving our resort services

12. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including supporting your ongoing resort experience and meeting legal requirements. Different types of data may be retained for different periods as required by law or best practices in luxury hospitality services. Once your data is no longer needed, it will be securely deleted or anonymized to protect your privacy, while we may retain statistical information for service improvement.